Tuesday, July 31, 2007

Ingredients

"Good for Mind Body and Soul" A tag line we are all familiar with. I was shopping at the local co-op this week and I was surprised how many packaged goods had this mantra on the box from cereal to tea.

I wonder how can a product make that claim? How do you prove that the vitamin and mineral composition of your product is better for someones soul then some other product?

How does something that you ingest physically better something that is not physical?

I have begun a writing campaign to some of these companies seeking the answers, I will keep you posted with what my investigation turns up.

7 comments:

Ma said...

Ooo yes - please keep us posted! I think I may do the same with the fast food companies and their advertising of pg 13 movies in kids meals...

Thomas said...

I'm sure I speak for your entire readership when I say that we eagerly await to hear the results.

Mags said...

LOL Thomas!

As a (now) professional foodie, I completely understand the whole "good for the soul" thing...really. Sometimes a juicy mango on a hot day just revitalizes me and I know it's good for my soul...

Rocketstar said...

How about the fact that a "soul" has yet to be proven to exist? , Yes, i know it's a figure of speech, but it's an incorrect one.

the108 said...

Booze and Cigarettes are good for my soul.

Little Sis said...

I'm with Paul.

I do however believe that booze and cigarettes are good for my sanity, and that my friend is real.

~paige~ said...

lol...love it. keep us posted on that one for sure