Thursday, February 07, 2008

Green as Greed

My hotel room is equipped with a card telling me proudly how they are going green. The are using less water by only washing my linen every other day and would appreciate it if I respected the environment by shutting off all of the lights before I leave.

Do you think for one instance this hotel cares about the environment?

They care about profit. Less wash means cost savings, Less electricity used means cost savings.

The environment being saved is a credit to the greed of the hotel.

Greed is saving Bambi..

We would not shut the lights if the card on the table said we are greedy and we are going to maximize profit. Help us do that by shutting off the lights...

Marketing is a beautiful thing. I spin a false motive into consumer action. A type of lie that creates a win-win situation. And you never even notice....you have been morally had.

I would rather shut off the lights if it said we are trying to make a profit. At least that I can respect.

7 comments:

Muffy Willowbrook said...

Marketing aimed at GUILT of killing Bambi if you don't turn off the lights. Genuis, if you ask me. No one would want to kill Bambi.

Ma said...

http://www.worldwildlife.org/earthhour/

profit schmofit - turn your lights off sucka!

the108 said...

Well, whatever motivates them to do it, I suppose.

Fig said...

Saving Bambi? Fuck that... I'm hungry.

I can think of other reasons to turn off the lights.

Colette, aka Lil Sis said...

I'm not sure why you're at a hotel but just be wary of bed-bugs. They are real and making a comeback. Friend of mine went to a hotel in VA and brought them back home with her. Nasty annoying little shits.

Mags said...

LOL to Colette-I know she wasn't joking, but leave it to her to warn you about bed bugs. LOL...

And yeah-whatever motivates them...

SARAH said...

you're right on, brian.

why pretty it up with warm-fuzzies about the environment?